Flavorful products win over consumers

08/17/2012 09:01:00 AM
Vicky Boyd

LoBue Citrus, Lindsay, Calif., also has gained a following with its Heritage Reserve program that features an old-line Washington navel variety.

The oranges come from trees that are at least 50 years old, said Robert LoBue, farm manager and co-owner.

LoBue Citrus markets the fruit through a limited number of retailers, who have seen great consumer response.

On a recent visit to one of the Heritage Reserve groves with LoBue, I found out why the navels were so special. After sampling a few pieces, my taste buds were spoiled with intense orange flavor, natural sweetness and loads of juice.

Tastes like success to me.

vlboyd@vancepublishing.com

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