Grower-packer-shippers encouraged by fall citrus crop

07/31/2012 05:33:00 PM
Vicky Boyd

If the navel crop continues on its current schedule, Gularte said harvest should start between Oct. 15-25, with promotable volumes in time for Thanksgiving.

Sun Pacific Marketing works with individual retailers to customize promotions for navels. But one that has worked well in the past is a high-graphic kraft module that fits on a 40-by-48-inch pallet. Inside is a 2-foot riser that lifts the fruit up, allowing better inventory management on the sales floor, DiPiazza said.

“Bins are very difficult to rotate,” he said.

Sun Pacific Marketing also will continue to work with retailers, in partnership with Paramount Citrus, Delano, to promote Cuties brand mandarins, DiPiazza said.

“Promotions are a regular part of moving that crop, so we depend heavily on our retailers to work with us,” he said.

In addition to in-store displays, Cuties promotions in the past have included nationwide coupons, coupons inserted into packages and television advertising, DiPiazza said.

Mulholland Citrus works with individual retailers on promotions for its Sweetie brand mandarins that may include in-store sampling and promotional pricing, Berry said.

One hurdle the Orange Cove-based grower-packer-shipper has had is meeting demand, although it does have new plantings coming into production.

“From the standpoint of our customer base and customers who would like to do business with us, our challenge is to increase production, which we are,” he said.


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