Educate person to person

08/09/2013 10:11:00 AM
Amelia Freidline

“No it doesn’t,” I replied. “It shipped back in June and is out of the supply chain by now.”

You know what’s going on in your world, whether the issue is irrigation or immigration, and you can give your friends, family or other people in your life a perspective on those topics that they might never run across in the consumer press.

I don’t mean we should become a bunch of annoying know-it-alls spouting facts and figures out of the blue. But when the latest industry-related “now panic and freak out” story filters down through your network, take a moment to gently acquaint folks with the facts of the matter.

Good company PR and consumer outreach are crucial, but never underestimate the value of personal connections.

Who better to hear the facts from than someone you know, rather than a corporate-sounding name you can’t put a face to?

afreidline@thepacker.com

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