China presents attractive market for Northwest pears

08/20/2013 10:19:00 AM
Tom Karst

Latin America will continue to be a very critical market for Northwest pear exporters, Moffitt said.

The bureau is active in 38 export markets, which can include everything from point-of-sale materials to a marketing representative calling on traders.

Moffitt said the bureau has 18 contracted marketing companies who help promote Northwest pears.

After the U.S. cracked the China market and overcame Chinese objections to the threat of fire blight, Moffitt said exporters hope Korea and Japan also will allow access to U.S. pears.


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