PMA Fresh Summit expo notes - The Packer

PMA Fresh Summit expo notes

10/24/2013 01:00:00 PM
Dan Galbraith, Tom Karst & Vicky Boyd


Tampa, Fla.-based IFCO told show-goers about its new website,, which educates consumers about reusable plastic containers’ environmental advantages.

Vice president of global marketing Hillary Femal said IFCO also focused expo efforts on childrens’ nutrition.

“We’re driving the message of increasing our children’s produce consumption in an entertaining fashion with Kid Chef Eliana (doing cooking demonstrations),” Femal said.


Interrupcion Fair Trade

Brooklyn, N.Y.-based Interrupcion has introduced Fair Trade asparagus from Peru. The product comes from 38 small-scale producers who have 1 to 2 hectares (5 acres) each, said fair trader Michela Calabrese.

“There’s a lot of opportunity for growth,” she said. “We’re working to strengthen the cooperative.


It’s Fresh

It’s Fresh, which was named best first-time exhibitor, promises two or three days of extra shelf life with its new ethylene sheet technology that’s rolling to retailers in the U.S. and Europe.

It costs about 2 cents per pound of fresh produce it protects, said Aaron Berstler, public relations counsel for Kohnstamm Communications Inc., St. Paul, Minn., representing It’s Fresh.

The sheets work especially well with berries, stone fruit, tomatoes, avocados and pears, said Chris Bishop, a professor and researcher at University of Essex-affiliated Writtle College, who was at the show and who provided third-party verification of It’s Fresh claims.

“We’ve studied numerous new food preservation technologies that have failed to live up to their claims,” said Chris Bishop, a professor and researcher at University of Essex-affiliated Writtle College. “After 14 months of intense trialing and scrutiny with the most robust testing protocols, the It’s Fresh technology has consistently demonstrated the ability to extend product life, product quality and substantially reduce waste.”

Plant Sciences, Inc., Watsonville, Calif., performed additional third-party test verification, Berstler said.


Mastronardi Produce

Kingsville, Ontario-based Mastronardi Produce used PMA Fresh Summit to launch its Y.E.L.O. (an acronym for Youth, Energy, Life, Om) tomatoes and Top Seal packaging advancement.

“Unlike other yellow tomatoes, it’s sweet, flavorful and has a long shelf life. As it comes from the greenhouse that brought the world Campari-brand cocktail tomatoes, it’s sure to be a hit.” marketing director Chris Veillon said.

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