In addition to exporters, AMEP works with sales agents, distributors and marketers on promotions and educating consumers. Jiminez said AMEP develops market-specific strategies to promote pineapples grown by its exporter members.
Exporter members of AMEP are required to meet U.S. Department of Agriculture and U.S. Food and Drug Administration requirements for safety and quality, Jiminez said. All have documented experience in sales to international markets.
While Mexico doesn’t compete with Costa Rica in terms of production volume, it can offer quality fruit, competitive pricing, safe production and effective distribution, Jiminez said.
AMEP’s website, www.pineapplesfrommexico.com, highlights freshness, consistent supply, food safety and traceability as some of the benefits for U.S. buyers sourcing pineapples from Mexico.