Del Monte’s promotion attracted responses by the millions – yes, millions – last year from consumers interested in helping their schools.
“Last year, our Teacher Monday Cash for Classrooms promotion gathered more than 1 million votes, 30 million on-pack stickers, tags and labels, and over 120 consumer media outlets delivering 39 million viewers,” Christou says. “The promotion provides teachers the opportunity to educate their students on healthier eating habits and provides them with much needed cash for school supplies.”
Building a better pineapple
In addition to education on user-friendliness and developing new fresh-cut SKUs, innovations at the production end have helped sweeten the pineapple industry’s sales in recent years, says Elizabeth Inglese, commodity manager for pineapples, Calavo Growers Inc., Santa Paula, Calif.
“The introduction of the MD2 variety is one reason for increased sales,” Inglese says. “The fruit is ready to eat at harvest, and it contains an amazing amount of sugar.”
Inglese says the continued diversification of the U.S. population is also contributing to increased sales of pineapple, which is a staple of some cultures’ diets.
Retailers should expect a promotable volume of pineapples this fall, Inglese said.
“I don’t think anyone anticipated the gap in supply this summer, but our Costa Rican grower says the volume is starting to come back,” Inglese says. “I’m not saying we’re back to peak production, but supplies should be adequate to meet demand now through December.”
Other marketers agreed production is on the rebound and that the quality is good.
“Pineapple volume is rebounding strongly from an early and disruptive NDF (naturally differentiated flowering) season, and we expect supplies to remain constant for the fall and able to meet demand,” Dole’s Goldfield says.
The production uptick is welcome news as retailers look to run pineapple promotions for the holiday season.
“Production is returning to normal,” Christou says of Del Monte’s fruit. “We are anticipating ample volume to meet holiday needs.”