The likelihood of a pluot purchase fell three percentage points from last year, putting purchase patterns even with Fresh Trends 2010. The fruit was the least purchased commodity of those studied in Fresh Trends 2013.
(UPDATED COVERAGE, July 22) As a recall of stone fruit from Wawona Packing Co. expanded to Canada, the California company responded to consumers’ questions, explaining that an Australian importer’s discovery of minute levels of listeria on three peaches spurred the international recall.
Mountain View Fruit Sales, Reedley, Calif., is adding the Non-GMO Project Verified logo to packaging, its website and social media outlets.
An April 11 hailstorm seems certain to put a dent in California stone fruit production.
“One of our field men said it’s the worst hail he’s ever seen,” said John Thiesen, division manager Giumarra Bros. Fruit Co. division in Reedley, Calif. “It’s literally stripping leaves off the tree.”
The storm cut a swath through Hanford, Traver and Kingsburg.
Stonefruit volume from Giumarra Bros. Fruit Co. division in Reedley, Calif., is expected to be up 32% this year, and a salesman has been brought in to help accommodate it.
“We have added several new growers and will also have our own additional acreage in production,” John Thiesen, division manager for Giumarra Reedley, said in a news release.
Kingsburg Orchards has added 45,000 square feet to its Cornerstone packing and shipping facility in advance of the California stone fruit season.
“We really just wanted to improve our customer service,” said Jillian Diepersloot, special projects coordinator for the Kingsburg, Calif.-based grower-shipper. “With the amount of growers we have, 13 and more coming, plus two facilities on the same driveway, when you get to July and have all that fruit coming in, space starts to get a little tight.”
Market Scope - Plums — F.o.b.s as of March 31
CHILE — Imports (38-19-24) — Imports via boat. Movement expected to decrease. Port of entry: Los Angeles. Trading moderate. Prices unchanged. Carton two-layer tray pack angeleno 30s $24-26, 40-44s $22-24, 48-50s $20-22; larry anne 30s $22-24, 40-44s $20-22, 48-50s $18-20. Quality good. Port of entry: Philadelphia. Trading moderate. Prices generally unchanged. Carton two-layer tray pack angeleno 50s $24-26; friar 40s mostly $26, 50s $24-26, 60s $20-22; larry anne 40s $22-24, 50s $20-22, 60s $18-20. 9-kilogram containers loose angeleno 60s $22-24, 70s $20-22. Carton two-layer tray pack interspecific-type blue gusto 60s $20, 80s $16-18, 90s $16-18. Quality good.
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