The likelihood of a pomegranate purchase increased three percentage points from Fresh Trends 2012.
NEW ORLEANS — The Los Angeles-based Paramount Citrus/Paramount Farms expo booth at the Produce Marketing Association’s Fresh Summit 2013 generated some buzz on the show floor, with the company rolling out a number of new products.
Ruby Fresh Pomegranates is a finalist for the Produce Marketing Association Impact award for its 3.5-ounce single-serve arils packaging under its Salad Jewels label.
A video promoting the Nov. 2 Madera Pomegranate Festival features the California city’s mayor and one of his predecessors in a hip hop song parody.
Pom Wonderful has started a digital magazine, Simply Wonderful.
After an August beach bash-themed launch party in Las Vegas, Bakersfield, Calif.-based Pom Wonderful continues to roll out its three new tropical-flavored pomegranate juice blends to additional markets this fall.More Packer Stories for Pomegranates
Market Scope - Pomegranates — F.o.b.s as of Nov. 25
SAN JOAQUIN VALLEY DISTRICT, CALIF. — Shipments (15-7-7) — Movement expected to decrease. Trading fairly active. Prices higher. Cartons two-layer wonderful 22s $24.55-26.55, 24s $24.55-26.55, 26s $22.55-24.55, 28s $22.55-24.55, 30s $18.55-21.55, 32s $18.55-21.55. Extra services included. Some shippers have finished for the season.
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