The likelihood of a pomegranate purchase increased three percentage points from Fresh Trends 2012.
Ruby Fresh’s Jewels Grab-N-Go Pomegranate Aril cups are one of 20 finalists for the 2014 Produce Marketing Association’s Impact Award: Excellence in Packaging.
FRESNO, Calif. — While some vineyard and orchard removals — with citrus hardest hit — are a fact of life in the midst of California’s severe drought, fall fruit volumes are likely to rival last year’s on several crops.
California fresh pomegranate volumes are likely to rise modestly over last year despite the state’s drought, though grower-shipper opinion on how the fall market could shape up varies.
Beginning Aug. 12, the California Grape and Tree Fruit League will be known as the California Fresh Fruit Association.
The drought in California isn’t expected to derail what is being described as a big crop of pomegranates.More Packer Stories for Pomegranates
Market Scope - Pomegranates — F.o.b.s as of Nov. 25
SAN JOAQUIN VALLEY DISTRICT, CALIF. — Shipments (15-7-7) — Movement expected to decrease. Trading fairly active. Prices higher. Cartons two-layer wonderful 22s $24.55-26.55, 24s $24.55-26.55, 26s $22.55-24.55, 28s $22.55-24.55, 30s $18.55-21.55, 32s $18.55-21.55. Extra services included. Some shippers have finished for the season.