The likelihood of a pomegranate purchase increased three percentage points from Fresh Trends 2012.
There are plenty of options when it comes to packing and shipping pomegranates, but there’s little doubt what choice California grower-shippers think work best at retail. Michael Solomon, president of Los Angeles-based Pom Wonderful, said branded bins are vital to successful displays.
D.J. Forry Co., Reedley, Calif., has two new early varieties of pomegranates — Rubilee’s and Red Elites.
It wasn’t that long ago pomegranates were viewed by many U.S. consumers as a holiday decoration, something to be placed in a cornucopia with gourds and thrown away after Thanksgiving.
Production of pomegranates increased by more than 25% in Peru last year, and the South American country’s production grew by more than 40% this year. But to date, Peruvian pomegranates aren’t allowed into the U.S. as whole fruit.
At the peak of harvest, Los Angeles-based Pom Wonderful ships 350,000 cases of pomegranates — or 10 million pounds of fruit — per week.More Packer Stories for Pomegranates
Market Scope - Pomegranates — F.o.b.s as of Sept. 22
SAN JOAQUIN VALLEY DISTRICT, CALIF. — Shipments (3-8-8) — Movement expected to remain about the same. Trading early fairly active, late moderate. Prices lower. Cartons two-layer tray pack early wonderful 22-24s mostly $30.85-34.85, 26-28s mostly $28.85-30.85, 30-32s mostly $24.85-28.85, 34-36s mostly $20.85-22.85.85, 40-42s $16.85-18.85. Extra services included.