This deep red berry remains as one of the top 20 fruits consumers purchase year after year. The likelihood of a raspberry purchase slipped three percentage points from last year.
Berry supplies are in full swing for the summer, according to grower-shippers.
Watsonville, Calif.-based California Giant Berry Farms Inc., is running a summer promotion with Blendtec Blenders.
Cat McKenzie, marketing director for the Oregon Raspberry and Blackberry Commission said marketing cane berries has similarities but also some key differences with marketing other berries.
Summer means heat, and heat means people are in search of cool, refreshing recipes.
Fresh berries can be impulse buys or planned purchases, sources say.More Packer Stories for Raspberries
Market Scope - Raspberries — F.o.b.s as of July 21
SALINAS-WATSONVILLE, CALIF., DISTRICT — Shipments (39-31-31) — Movement expected to remain about the same. Trading early very active, late fairly active. Prices generally unchanged. Flats of 12 6-ounce cups with lids red $14-16. Includes palletization and cooling. Wide range in quality.
OXNARD, CALIF., DISTRICT — Shipments (10-13-16) — Movement expected to increase. Trading early very active, late fairly active. Prices unchanged. Flats of 12 6-ounce cups with lids red $14-16. Includes palletization and cooling. Wide range in quality.
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