This deep red berry remains as one of the top 20 fruits consumers purchase year after year. The likelihood of a raspberry purchase slipped three percentage points from last year.
Cat McKenzie, marketing director for the Oregon Raspberry and Blackberry Commission said marketing cane berries has similarities but also some key differences with marketing other berries.
Summer means heat, and heat means people are in search of cool, refreshing recipes.
Fresh berries can be impulse buys or planned purchases, sources say.
Berry industry professionals continue to invest in research for the future of the category.
Birds keep berry growers guessing when it comes to management tactics.More Packer Stories for Raspberries
Market Scope - Raspberries — F.o.b.s as of July 14
SALINAS-WATSONVILLE, CALIF., DISTRICT — Shipments (40-39-31) — Movement expected to increase slightly. Trading very active. Prices unchanged. Flats of 12 6-ounce cups with lids red mostly $15-16. Includes palletization and cooling. Wide range in quality.
OXNARD, CALIF., DISTRICT — Shipments (8-10-13) — Movement expected to remain about the same. Trading very active. Prices generally unchanged. Flats of 12 6-ounce cups with lids red $14-16. Includes palletization and cooling. Wide range in quality.
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