Through April 19, retailers need only build a great Well-Pict berry display, snap a photo, and send it in with a store name, location and number to win. Entrants can boost their entry through social media, the company says, by posting the photo using hashtags like #displaywars, #wellpictberries and #wellpict.
The company plans to do one grand prize $500 gift card, with runners-up receiving other prizes supplied by Well-Pict, said Dan Crowley, vice president of sales and marketing.
Well-Pict plans to do several more of these quick hit type display contests through the spring and summer, Crowley said.
More information is available at WellPict.com/displaywars. Well-Pict plans to choose winners the last week in April.