Packer Stories

Frieda’s finds children adventurous produce eaters


Frieda’s is supporting the U.S. Department of Agriculture Fresh Fruit & Vegetable Program and has worked with schools to assist wholesale partners in bringing more specialty items into schools.

New band tags help Sterino Farms educate leek, fennel consumers


Sterino Farms knew its leeks and fennel were quality products, but it turns out that some consumers — possibly a lot — don’t know what those items are or how to use them.

Education helps goose category sales


Working with retailers to grow interest in the specialty produce category is a top goal for shippers.

Coosemans L.A. offers sugar cane swizzle sticks


Jill Overdorf, director of business and culinary development at Coosemans L.A. Shipping, Vernon, Calif., said the company has a new sugar cane swizzle stick.

Frieda’s adds buyer, starts campaign


Los Alamitos, Calif.-based Frieda’s Inc., hired Marc Jimenez, formerly with U.S. Foodservice, as a buyer, according to Karen Caplan, Frieda’s president and chief executive officer.

More Packer Stories for Specialties



Market Scope - Market Scope - Persimmons — F.o.b.s as of Dec. 9


SAN JOAQUIN VALLEY DISTRICT, CALIF. — Shipments (6-6-6) — Movement expected to decrease seasonally. Trading moderate. Prices lower. Cartons one-layer fuyu 20s $9.25-9.75, 22s mostly $9.25; hachiya 15s $10.75-12.75, 16s $10.75-12.75, 17s $9.75-11.75, 18s $9.75-11.75, 20s $7.75-9.75, 22s $7.75-9.75. Extra services included.


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