Wearing team shirts in purple with the slogan “Eat one fruit a day that scares you,” Frieda’s Inc. staff members ran in a 5-kilometer race at Los Alamitos, Calif.
World Variety Produce, Los Angeles, which markets under the Melissa’s label, focuses on providing seasonal citrus options, and some of those seasons are getting longer, according to Robert Schueller, director of public relations.
For February, Frieda’s Inc. is touting its specialty fruits and vegetables for Valentine’s Day and Potato Lover’s Month.
Lloyd Rosen, a retail, wholesaling and brokerage sales veteran, has left retirement and now heads sales for a Miami-based grower-shipper of Central American specialty and ethnic-oriented produce.
Wholesalers and retailers are capitalizing on the booming Hispanic population in Texas.More Packer Stories for Specialties
Market Scope - Market Scope - Persimmons — F.o.b.s as of Dec. 9
SAN JOAQUIN VALLEY DISTRICT, CALIF. — Shipments (6-6-6) — Movement expected to decrease seasonally. Trading moderate. Prices lower. Cartons one-layer fuyu 20s $9.25-9.75, 22s mostly $9.25; hachiya 15s $10.75-12.75, 16s $10.75-12.75, 17s $9.75-11.75, 18s $9.75-11.75, 20s $7.75-9.75, 22s $7.75-9.75. Extra services included.