After staying relatively steady for the past four years, strawberry purchases climbed 12 percentage points in the past year. The red berries were the fourth most-popular fruit on the survey this year, inching their way up from the No. 5 spot last year.
05/14/2012
A partnership between the Kroger Co. and Jackson Farming Co., Autryvile, N.C., will mean locally grown strawberries and melons this season at 16 supermarkets in the Raleigh-Durham area known as the Triangle.
05/10/2012
The mild winter brought on an early start to the Carolina fruit deal, but supplies should last nearly the full season.
05/08/2012
Watsonville, Calif.-based California Giant Berry Farms is piloting item-level traceability programs to find one that works best for its needs, said Cindy Jewell, marketing director.
05/08/2012
AgraQuest’s Serenade fungicide has been awarded registration in California for use on strawberries.
05/04/2012
Marketers say berries are plentiful, flavorful, nutritious and versatile, and those factors are what drives sales in the largest fresh produce category.
ALL CALIFORNIA DISTRICTS — Shipments (590-588-614) —
SANTA MARIA, CALIF., DISTRICT — Shipments (187-233-275) — Movement expected to remain about the same. Trading organic active, others active at lower prices. Prices organic unchanged, others lower. Flats of 8 1-pound containers with lids medium-large mostly $8-9. Organic: flats of 8 1-pound containers with lids medium-large mostly $18. Includes palletizing and cooling. Wide range in quality.
OXNARD, CALIF., DISTRICT — Shipments (336-275-213) — Movement expected to decrease. Trading fairly active at lower prices. Prices lower. Flats of 8 1-pound containers with lids medium-large mostly $8. Includes palletizing and cooling. Wide range in quality.
SALINAS-WATSONVILLE, CALIF., DISTRICT — Shipments (57-78-124) — Movement expected to increase. Trading organic active, others active at lower prices. Prices organic unchanged, others lower. Flats of 12 1-pint baskets medium-large $11-12. Flats of 8 1-pound containers with lids medium-large mostly $9. Organic: Flats of 8 1-pound containers with lids medium-large mostly $18. Includes palletizing and cooling. Wide range in quality.
EASTERN NORTH CAROLINA — Shipments (4-5-4) — Movement expected to remain about the same. Trading moderate. Prices slightly lower. Flats of 8 1-pound containers with lids medium $12-12.50. Includes palletizing and cooling.
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