This sweet red fruit gained moved up the popularity chart this year. Strawberries passed grapes as the No. 3 fruit in Fresh Trends 2013. The red berries, which were No. 4 last year, beat out grapes by only three-tenths of a percentage point.
A temperature tracking system to help ensure quality deliveries of strawberries can be used with other fresh produce items.
The specialty crop course set for Oct. 7-9 in Watsonville, Calif., will include sessions with the Center for Produce Safety, Ocean Mist Farms, Fresh Express, Floricultura, the Monterey County agricultural commissioner and others.
Despite trade hiccups in China and Russia, continuing strong export sales of U.S. fresh fruits and vegetables to Canada and Mexico will help boost 2014-15 exports to record levels, a new U.S. Department of Agriculture report predicts.
U.S. strawberry and onion volumes are expected to increase in 2014, but asparagus production should fall.
California Giant Berry Farms has added a Kids Corner section to its website and is offering a “Back-To-School Survival Guide” with tips on how to include berries in lunches and breakfasts.More Packer Stories for Strawberries
Market Scope - Strawberries — F.o.b.s as of Sept. 2
SALINAS-WATSONVILLE, CALIF., DISTRICT — Shipments (303-261-226) — Movement expected to remain about the same. Trading active. Prices higher. Flats of 12 1-pint baskets medium-large $16-18. Flats of 8 1-pound containers with lids medium-large $12-14. Organic: Flats of 8 1-pound containers with lids medium-large $16-18. Includes palletizing and cooling. Wide range in quality.
SANTA MARIA, CALIF., DISTRICT — Shipments (43-47-53) — Movement expected to increase. Trading active. Prices higher. Flats of 8 1-pound containers medium-large $16-18; small-medium mostly $12. Organic: Flats of 8 1-pound containers with lids small-medium $16. Includes palletizing and cooling. Wide range in quality.