STRAWBERRIES
This sweet red fruit gained moved up the popularity chart this year. Strawberries passed grapes as the No. 3 fruit in Fresh Trends 2013. The red berries, which were No. 4 last year, beat out grapes by only three-tenths of a percentage point.
Packer Stories
Fresh produce turns to ‘Meatballs’ for promotions
06/18/2013
Several grower-packers have teamed with Sony Pictures Animation on a campaign that benefits a national hunger-relief charity and coincides with the filmmaker’s launch of “Cloudy with a Chance of Meatballs 2.”
Asparagus, strawberry production season off to favorable start
06/14/2013
Ontario’s first major crops of the season — asparagus and strawberries — are starting well.
Santa Cruz County produce worth $434 million in 2011
06/12/2013
Fruit and vegetable production in Santa Cruz County, California, accounted for $434 million in annual direct economic output in 2011, according to a new study.
Strawberry grower pilots Equitable Food Initiative
06/12/2013
Strawberries from Andrew & Williamson Fresh Produce this season under the Limited Edition label are an example of how an after-hours conversation among “odd bedfellows” can improve food safety, according to those involved with a pilot program.
The program is the first demonstration of the Equitable Food Initiative launched by Oxfam America, part of the international non-profit Oxfam organization.
Culver’s strawberry salad is back
06/12/2013
Fast food chain Culver’s has rolled out its seasonal Strawberry Fields Salad for the fifth consecutive year.
More Packer Stories for Strawberries
Market Scope - Strawberries — F.o.b.s as of June 10
2013-06-09
SALINAS-WATSONVILLE, CALIF., DISTRICT — Shipments (322-356-374) — Movement expected to remain about the same. Trading active. Prices generally unchanged. Flats of 12 1-pint baskets medium-large $10-11. Flats of 8 1-pound containers with lids medium-large $8-9. Organic: flats of 8 1-pound containers with lids medium-large $14. Includes palletizing and cooling. Wide range in quality.
SANTA MARIA, CALIF., DISTRICT — Shipments (254-202-169) — Movement expected to remain about the same. Trading active. Prices generally unchanged. Flats of 12 1-pint baskets medium-large $9-10. Flats of 8 1-pound containers with lids medium-large $7-8. Organic: Flats of 8 1-pound containers with lids medium-large mostly $14. Includes palletizing and cooling. Wide range in quality.
EASTERN NORTH CAROLINA — Shipments (5-2-1) — Movement expected to continue decreasing as the season comes to a close. No f.o.b. reported as of June 10. LAST REPORT.





