This sweet red fruit gained moved up the popularity chart this year. Strawberries passed grapes as the No. 3 fruit in Fresh Trends 2013. The red berries, which were No. 4 last year, beat out grapes by only three-tenths of a percentage point.
California strawberry volumes started to drop before Sept. 1 but plenty remained for promotions in the fall, when the fruit has a reputation for sweetness.
Berry shippers say packaging is important to successful marketing. That means new styles and designs must be released as trends change.
PLANT CITY, Fla. — Just before they began to prepare their crop beds, Florida strawberry growers learned the latest on labor, marketing and other issues during this year’s Agritech educational seminar and trade show.
The Mixon brothers are planning to leave Dole.
With threats of tariffs on U.S. fruit hanging in the balance, more than 100 members of the U.S. House have asked Agriculture Secretary Tom Vilsack to rescind country-of-origin-labeling regulations if the World Trade Organization rules that they violate free trade agreements.More Packer Stories for Strawberries
Market Scope - Strawberries — F.o.b.s as of Aug. 18
SALINAS-WATSONVILLE, CALIF., DISTRICT — Shipments (357-319-303 ) — Movement expected to remain about the same. Trading active. Prices higher. Flats of 12 1-pint baskets medium-large mostly $13-14. Flats of 8 1-pound containers with lids medium-large mostly $10-11. Organic: Flats of 8 1-pound containers with lids medium-large mostly $14. Includes palletizing and cooling. Wide range in quality.
SANTA MARIA, CALIF., DISTRICT — Shipments (64-51-43) — Movement expected to increase. Trading early moderate, late active. Prices higher. Flats of 8 1-pound containers with lids medium $9-10. Organic: Flats of 8 1-pound containers with lids medium $12-14. Includes palletizing and cooling. Wide range in quality.
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