Spring into strawberry season

03/01/2013 04:03:00 PM
Tom Burfield

“Time and time again, they’ve proven to be one of the highest-margin items in the produce department,” he says.

He also emphasizes the importance of maintaining the cold chain.

“We do everything on our part to get them off the plant and precooled down to 32 degrees and transported at (the right) temperature,” he says.

He recommends that retailers keep that cold chain intact after they arrive at the distribution center, go out to the stores and onto the floor.

Practicing the proper cold chain management will “get the optimum product out to the consumer,” he says.

He also recommends using refrigerated tables once the product hits the floor.

Ted Campbell, executive director of the Dover-based Florida Strawberry Growers Association, says big displays go a long way toward promoting strawberry sales.

“The fruit pretty much sells itself,” he says. “If they have a nice, beautiful display that’s fresh and ripe, you can’t resist strawberries. Everybody loves them.”

He also encourages promoting alternative strawberry usage in salads and things other than desserts.

“Stimulate the imagination,” he says. “Strawberries are used in many, many things nowadays.”


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