Strawberries steam ahead into September - The Packer

Strawberries steam ahead into September

08/02/2012 07:34:00 PM
Mike Hornick

Naturipe Farms has tasted double-digit sales growth for berries in both retail and foodservice this year, Verloop said.

“When we had all crops at their peaks, we still ran short on occasion because of the strong demand that was out there,” he said.

“We’re getting more requests from customers not to pick fruit early, or not to run ads at the same time as last year,” Verloop said. “‘Do it when it’s best for the fruit,’ they’re saying. The whole issue of getting optimum flavor is becoming a bigger driver in decisions made by buyers. It’s gratifying to see that for the consumers.”

Andrew & Williamson reported significant growth in its organic strawberry program.

“For the summer we were up about 20%, and in our winter season we almost doubled our organic strawberry volume,” Munger said. “That trend will continue as we grow the program in the next season.”

After Oxnard, Andrew & Williamson will return to Baja in December. For winter, California Giant will source in Mexico and Florida.


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