“We’re planning to do some trade event sponsorships and also to have a custom California strawberry workshop during the summer in the Watsonville area,” she said.
The workshop will include field tours, educational activities and a chefs’ challenge for developing menu items containing strawberries.
Plans also call for continuing the commission’s engagement with retailers and support of regional trade events.
“We’ll be exhibiting at the National Grocers Association show for the first time in February,” Christian said.
That show was Feb. 10-13.
The focus on nutrition and health research also continues.
“We are currently supporting a human study on cognitive protection of strawberries in older adults that started last year,” Christian said.
New research that the commission will support include heart health studies with the Illinois Institute of Technology and one with Penn State University.
Finally, the commission will host with the annual California Strawberry Nutrition Research Meeting March 19-20 in Monterey.