Wish Farms expands California strawberry acreage

05/28/2013 10:18:00 AM
Tom Karst

SAN DIEGO — California strawberry acreage is up about 25% in Santa Maria and Salinas this year for Plant City, Fla.-based Wish Farms.

James Peterson, spokesman for Wish Farms, said the company is growing strawberries in California for the third year.Tom KarstJames Peterson, spokesman for Wish Farms, said the company is growing strawberries in California for the third year, and has expanded coverage. Peterson was at United Fresh 2013 in San Diego promoting berries for Wish Farms.James Peterson, spokesman of the company, said Wish Farms is growing strawberries in California for the third year.

“The goal is to be a 12-months berry supplier when it comes to strawberries and blueberries, so having both Salinas and Santa Maria we have California months covered,” Peterson said

Wish Farm's Florida strawberry volume is about four times of its California volume. The company also expanded blueberry sourcing to include Argentina, Chile, Florida, Georgia, North Carolina, Michigan, and British Columbia.



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