Business updates: Citrus Marketing - The Packer

Business updates: Citrus Marketing

01/25/2013 10:03:00 AM
Cynthia David

“We are now just getting into the 2013 crop and our new properties are starting to really produce volumes,” Owens said.

“Over the next five years we will see double-digit production growth year on year.”

Seald Sweet installs cooler in Lakeland

Dave Brocksmith, Florida citrus manager for Vero Beach, Fla.-based Seald Sweet International, said the company has installed a new cooler in its Lakeland packing plant.

The equipment has a capacity of 50 loads of fruit, Brocksmith said, and the company expects to have a strong Valencia deal in May and June.

Sunwest Fruit’s Zeal enjoys overseas success

After four years of offering its eco-friendly citrus under the Zeal brand to overseas buyers, Sunwest Fruit says the program has taken off, particularly in Japan.

Doug Sankey, marketing manager for the Parlier, Calif.-based grower-shipper, said the program is also attracting U.S. retailers.

Sankey said the Japanese like the fact that Sunwest’s ranches are GlobalGAP-certified, its packing facilities are Safe Quality Food-certified and stringent criteria are in place for air, water and chemical use.

Zeal fruit is certified by Protected Harvest, a nonprofit organization based in Soquel, Calif.

“Some of the standards may be even more stringent than organic,” he said.

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