Pom Wonderful expands markets for tropical blends

10/14/2013 04:12:00 PM
Vicky Boyd

Pom Wonderful tropical blendsCourtesy Pom WonderfulAfter an August beach bash-themed launch party in Las Vegas, Bakersfield, Calif.-based Pom Wonderful continues to roll out its three new tropical-flavored pomegranate juice blends to additional markets this fall.

All three contain 100% juice, according to a news release.

Pom Hula is a mixture of pomegranate, pineapple and organic apple juice. Pom Mango is a blend of pomegranate, mango and pear juice. And Pom Coconut combines pomegranate juice, coconut water and pineapple juice.

Fitness expert Tracy Anderson helped introduce the coconut blend to fellow fitness aficionados at a private event in September at Gravity Fitness & Spa, New York.

Pom Wonderful also tied in a Facebook “Yum in the Sun Sweepstakes” where participants could win “Yum Bunch” tote bags and other prizes.

The three flavors are available in Pom’s signature 12-ounce curved bottles decorated with tropical graphics, such as a green grass hula skirt, white coconut and green leaves, and a splash of yellow with green leaves.

The juices are available in refrigerator cases within the produce department.



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