Consumers want to eat them, but they may not be familiar with them. Providing recipes and menu ideas definitely help with this selection, Ostlund says.
The last circle of Ostlund’s merchandising secret beckons the core tropical shopper and includes roots.
Get the flash player here: http://www.adobe.com/flashplayer
“With Hispanic and Asian customers, these are the potatoes of their cuisine,” she says. This includes malanga, yucca, boniato, chayote, eddos and yams. “Don’t be surprised at how well the individual tastes for each of these is known and loved. With shrink not an overriding concern in this circle, you should probably try.”
Back to school
Frieda’s Inc. has a way to help consumers get more familiar with tropical produce.
The Los Alamitos, Calif.-based company sends consumers to Produce University right in their own stores.
“This is something retailers can partner with us, and we train them in all of the different products and create an in-store sampling event that will allow them to interact with shoppers,” says Cindy Arora, communications manager. “It’s proven to be a successful and fun way to get consumers involved, while also having retailers become known for their expertise in produce.”