While the likelihood of a watermelon purchase spiked last year, this year the likelihood of purchase fell seven percentage points, putting it closer to 2010 levels.


More data for Watermelon

Packer Stories

Retailers rally in fight against breast cancer


To continue the fight against breast cancer, Eden Prairie-Minn. based Robinson Fresh is encouraging retailers to participate in its MelonUp! Pink Ribbon watermelon program.

Watermelon board reorganizes after Gordon Hunt leaves


The departure of the National Watermelon Promotion Board’s longtime director of marketing, Gordon Hunt, prompted a staff reorganization.

Southeast regional growers show adds features


Higher attendance and new educational session topics are planned for the 2015 Southeast Regional Fruit and Vegetable Conference in Savannah, Ga.

Watermelon feast for marathon runners


The National Watermelon Promotion Board and National Watermelon Association provided tons of the fruit at Marine Corp Marathon festivities in Washington, D.C.

West Mexico volume ramping up


NOGALES, Ariz. — Wind and rain generated by a couple of hurricanes during the growing season could affect some early-season shipments of winter vegetables out of west Mexico, but grower-shippers say most items should recover quickly as the season progresses.

More Packer Stories for Watermelons



Market Scope - Watermelon — F.o.b.s as of Dec. 8


MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (160-137-101, seedless 157-137-101, seeded 3-0-0) — Movement expected to decrease. Trading 5-6s active, 8s moderate. Prices 8s lower, others higher. Red-flesh seedless-type cartons per pound 5s 32-34 cents, 6s 24-26 cents, 8s mostly 10-12 cents. Quality and condition variable.

MEXICO CROSSINGS THROUGH TEXAS — Crossings (13-8-10) — Movement expected to increase seasonally. Supplies in too few hands to establish a market. The first f.o.b. report was expected the week of Dec. 15. FIRST REPORT.


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