Artful promotions

04/03/2012 12:53:00 AM
Kathleen Furore

There are ways to transform marketing challenges into sales-generating opportunities.

Social media tools are one way to reach out to current and prospective artichoke customers this Spring. Ocean Mist, for example, has created an Artichoke Aficionados Club that provides members with what the company describes as “the inside scoop on all things artichokes.”

The club now has more than 33,000 members, Tuggle says.

“These club members are provided what they are looking for when it comes to artichokes: recipe ideas, how-to videos and email blasts with where to find artichokes on sale,” Tuggle says.

Ocean Mist also offers a mobile site — m.oceanmist.com —  that includes an exclusive list of retail artichoke promotions so consumers can find artichoke sales in their preferred banner store and region, Tuggle says.

Displaying point-of-sale materials that feature artichoke selection and preparation tips, recipes and information that drives customers to a store’s website are other ways to engage customers and encourage them to buy.


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