The company, a joint venture of Los Angeles-based The Giumarra Cos. and Caborca, Mexico-based Campo Pablo Borquez, will become the world’s first marketer of Fair Trade asparagus, according to a Giumarra news release.
Campo Pablo Borquez will ship Fair Trade asparagus from the Obregon, Mexico, growing region. Giumarra Borquez will market it under the Nature’s Partner label.
Giumarra and Borquez joined forces in 2009 to market asparagus, a first for Giumarra. In addition to Mexico, Giumarra Borquez sources asparagus from Chile, Peru and California.