The likelihood of a broccoli purchase increased five percentage points from Fresh Trends 2011. The green vegetable remained the No. 7 most-popular vegetable this year.
04/19/2012
SALINAS, Calif. — Cold nights and rainy days in the second week of April left Salinas Valley vegetable grower-shippers wondering whether relief from a winter of oversupply and stagnant pricing was in sight.
04/05/2012
Many growers in the Santa Maria, Calif., growing region specialize in broccoli because the climate is ideal for year-round production.
03/30/2012
The U.S. Supreme Court, during arguments about the new health care law in late March, thrust broccoli into the national spotlight.
03/21/2012
Markets for many California vegetables remained stuck in neutral at the beginning of spring.
03/12/2012
A North Carolina grower-shipper has achieved GlobalGAP certification for its commodities.
ALL CALIFORNIA DISTRICTS — Shipments (188-149-141) —
SALINAS-WATSONVILLE, CALIF. — Movement expected about the same as the 96 units shipped the week of May 7. Trading bunched fairly active, crown cut moderate. Prices bunched slightly higher, crown cut generally unchanged. Cartons bunched 14s mostly $7.47-8.15, 18s mostly $7.97-8.65, 20-pound loose crown cut mostly $7.35-9.95. Quality variable.
SANTA MARIA, CALIF. — Movement expected about the same as the 45 units shipped the week of May 7. Trading fairly active. Prices higher. Cartons bunched 14s mostly $7-8, 18s mostly $7.50-8.50, 20-pound loose crown cut mostly $7-8. Quality generally good.