These healthful green florets consistently rank in the top 10 vegetables in Fresh Trends surveys. This year the likelihood of a broccoli purchase fell six percentage points from last year.


More data for Broccoli

Packer Stories

Fresh broccoli markets to tighten by holidays


California broccoli supplies should tighten heading into the holiday season.

Fresh produce products included in SunBurst recall


Several fresh produce items are among more than 130 products under recall by SunBurst Foods, Goldsboro, N.C., because of possible listeria contamination.

4Earth Farms increasing Kalettes volume


In time to meet holiday season demand, 4Earth Farms has started harvesting its first major crop of Kalettes.

The Produce Mom partners with Braga Fresh


The Produce Mom has joined forces with Soledad, Calif.-based Braga Fresh Family Farms.

Foxy launches organic BroccoLeaf


The Nunes Co. has begun shipments of an organic broccoli leaf product — BroccoLeaf — under its Foxy label.

More Packer Stories for Broccoli



Market Scope - Broccoli — F.o.b.s as of Oct. 14


ALL CALIFORNIA DISTRICTS — Shipments (105-120-98) —

SALINAS-WATSONVILLE, CALIF. — Movement expected to decrease slightly below the 63 units shipped the week of Oct. 6. Trading moderate. Prices bunched slightly lower, crown cut higher. Cartons bunched 14s mostly $8.35-11, 18s mostly $8.85-11.50, 20-pound loose crown cut mostly $12.35-14.45. Quality variable.

MEXICO CROSSINGS THROUGH TEXAS — Crossings (83-77-66) — Movement expected about the same. Trading early moderate, late slow. Prices much lower. 20-pound cartons loose crown cut mostly $7.50-8.25. Quality and condition variable.

SANTA MARIA, CALIF. — Movement expected about the same as the 35 units shipped the week of Oct. 6. Trading early slow, late moderate. Prices crown cut higher, bunched generally unchanged. Cartons bunched 14s mostly $7.75-9.25, 18s mostly $8.25-9.75, 20-pound loose crown cut mostly $12.85-13.50. Quality generally good.

CENTRAL SAN JOAQUIN VALLEY, CALIF. — Harvest began the week of Oct. 13, however most supplies were heavily damaged and are expected to be used for processing only. Supplies for f.o.b. sales are expected to become available the week of Oct. 27. Quality expected to be variable. No f.o.b. report is expected to be issued because of supplies in few hands. Unofficial prices are expected to be reported in the weekly National Shipping Point Trends report on Nov. 4.


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