These healthful green florets consistently rank in the top 10 vegetables in Fresh Trends surveys. This year the likelihood of a broccoli purchase fell six percentage points from last year.
A storm that prompted flash flood watches up and down the California coast Dec. 11 is expected to cause some damage to broccoli and cauliflower, but the biggest rains fell mostly to the north of growing regions.
Mann Packing Co. is topping off its video efforts for 2014 with a holiday blooper reel on YouTube and the grower-shipper’s website.
Kingston Fresh’s south Florida cold storage operation has achieved a high food safety score.
Edward Senini, a longtime lettuce and vegetable grower-shipper in Yuma, Ariz., died Nov. 26. He was 87.
President Obama’s favorite vegetable doesn’t go down easily when altered, according to comments from McDonald’s CEO who said the fast food chain found failure when it asked kids to taste-test bubble gum flavored broccoli.More Packer Stories for Broccoli
Market Scope - Broccoli — F.o.b.s as of Dec. 8
ALL CALIFORNIA DISTRICTS — Shipments (101-72-95)
CENTRAL SAN JOAQUIN VALLEY, CALIF. — Movement expected about the same as the 35 units shipped the week of Dec. 1. Trading moderate. Prices crown cut slightly higher, bunched generally unchanged. Unofficial prices cartons bunched 14s $6-8, 18s $6.50-8.50, 20-pound loose crown cut $7.50-9. Quality generally good. Prices from trade sources. No f.o.b. report is expected to be issued due to supplies in few hands.
SANTA MARIA, CALIF. — Movement expected about the same as the 30 units shipped the week of Dec. 1. Trading early slow, late moderate. Prices crown cut lower, bunched generally unchanged. Cartons bunched 14s $8-9.25, 18s $8.50-9.75, 20-pound loose crown cut mostly $8-9.75. Quality generally good.
IMPERIAL, COACHELLA AND PALO VERDE VALLEYS, CALIF. — Movement expected to increase seasonally above the 20 units shipped the week of Dec. 1. Trading fairly slow. Prices cartons bunched 14s mostly $8.45-9.55, 18s mostly $8.95-10.55, 20-pound loose crown cut mostly $9-10.50. Quality generally good.
CENTRAL AND WESTERN ARIZONA — Shipments (44-48-62) — Movement expected to increase seasonally. Trading early slow, late moderate. Prices bunched slightly lower, crown cut generally unchanged. Cartons bunched 14s mostly $8.35-9.56, 18s mostly $8.85-10; 20-pound loose crown cut mostly $9.65-10.65. Quality generally good.
MEXICO CROSSINGS THROUGH TEXAS — Crossings (100-65*-57) — Movement expected about the same. Trading early very slow, late moderate. Prices much higher. 20-pound cartons loose crown cut mostly $11-12.85. Quality and condition variable. *revised.
SOUTH GEORGIA — No shipments reported this period. Current supplies insufficient to establish market. No. f.o.b. issued as of Dec. 8. Prices according to industry sources: cartons bunched 14s $12.85; 20-pound cartons loose crown cut $12.85.