These healthful green florets consistently rank in the top 10 vegetables in Fresh Trends surveys. This year the likelihood of a broccoli purchase fell six percentage points from last year.
Mack Farms Inc. is increasing its Florida potato and watermelon acreage and expanding into other items by purchasing a large south Florida operation.
California broccoli supplies should tighten heading into the holiday season.
Several fresh produce items are among more than 130 products under recall by SunBurst Foods, Goldsboro, N.C., because of possible listeria contamination.
In time to meet holiday season demand, 4Earth Farms has started harvesting its first major crop of Kalettes.
The Produce Mom has joined forces with Soledad, Calif.-based Braga Fresh Family Farms.More Packer Stories for Broccoli
Market Scope - Broccoli — F.o.b.s as of Oct. 20
ALL CALIFORNIA DISTRICTS — Shipments (120-98-98) —
SALINAS-WATSONVILLE, CALIF. — Movement expected about the same as 68 units shipped the week of Oct. 13. Trading moderate. Prices bunched slightly lower, crown cut generally unchanged. Cartons bunched 14s mostly $8.35-10, 18s mostly $8.85-10.55, 20-pound loose crown cut mostly $12.35-14.64. Quality variable.
SANTA MARIA, CALIF. — Movement expected about the same as the 30 units shipped the week of Oct. 13. Trading moderate. Prices crown cut lower, bunched slightly higher. Cartons bunched 14s mostly $8-9.35, 18s mostly $8.50-9.85, 20-pound loose crown cut mostly $11.75-13. Quality generally good.
CENTRAL SAN JOAQUIN VALLEY, CALIF. — Harvest began the week of Oct. 13, however, most supplies were heavily damaged by weather and are expected to be used for processing only. Supplies for f.o.b. sales are expected to become available the week of Oct. 27. Quality expected to be variable. No f.o.b. report is expected to be issued because of supplies in few hands. Unofficial prices are expected to be reported in the weekly National Shipping Point Trends report on Nov. 4.
MEXICO CROSSINGS THROUGH TEXAS — Crossings (77-66-53) — Movement expected about the same. Trading fairly slow. Prices generally unchanged. 20-pound cartons loose crown cut mostly $7.50-8.50. Quality and condition variable.