This summer, Live Nation will sell everything from hot dogs to vegetarian meals, something that “surely will play well with a wide range of artists and music fans,” according to Hollywood Reporter.
One of the biggest hurdles to success, in my mind, was addressed up front by Live Nation: The locally grown items won’t be more expensive.
As the locally grown market becomes more saturated, growers will need to consider different marketing angles, such as nontraditional outlets.
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