Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Broccoli

Get sweet on bitter flavors

Amelia Freidline, Fresh Take We all know vegetables and fruits are good for us, but produce repulsion is an unfortunate trait shared by many people, from your average three-year-old to the most powerful men in our country.

In the annals of presidential commentary on vegetables, it’s hard to beat George H.W. Bush’s infamous, emphatic opinion on broccoli.

“I’m President of the United States, and I’m not going to eat any more broccoli!” he said.

For that he received 20,000 pounds of it from U.S. broccoli growers, including Apio.

His son, George W. Bush, reportedly favored cauliflower over broccoli but was graced with his own gift of 10 pounds of domestic asparagus after exclaiming in favor of the German product during a state visit, the Wall Street Journal records. Win some, lose some, I guess.

Not even President Barack Obama and the first lady are completely immune to vegetable dislikes, despite the White House kitchen garden.

During a late May appearance on ABC’s “Good Morning America” to promote her new book “American Grown: The Story of the White House Kitchen Garden and Gardens Across America,” Michelle Obama spilled the beans on what the first family left out of the garden.

“One thing the President and I ... don’t really like are beets,” she said. “We don’t have beets. We’re a no-beet garden.”

Yours and mine both, Mrs. Obama.

“We believe there’s a beet gene. You either love beets or you hate ‘em, and neither of us have the beet gene,” she said.

While disliking any food, be it beets or broccoli, is more a matter of taste than of genetics, it’s also a matter of not tasting something enough, according to professional taster and food developer Barb Stuckey.

Stuckey, in a recent Journal article, said everyone is born with an aversion to bitter tastes. Kids who are picky eaters, for example, are more sensitive to bitter flavors in vegetables such as broccoli, kale or sweet potatoes.

Such picky eaters might have to try a food five to 10 times before learning not to reject it outright, Stuckey said.

Those bitter flavors are actually a sign of healthful compounds such as carotenoids or flavonoids within fruits or vegetables, she said.

The mnemonic “bitter is better” might not be encouraging to some timid tasters, but Stuckey makes a valid point when she says too many Americans have numbed their taste buds to natural sweetness by overindulging in hypersweet foods.

Stuckey suggests viewing the bitterness as a positive trait, rather than a negative.

That could be a sweet solution for picky eaters and presidents alike.

afreidline@thepacker.com

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