Courtesy Aldi Inc.After testing in limited markets showed good consumer interest, Aldi Inc. decided to take its in-house brand SimplyNature nationwide for 2014. The brand includes USDA-certified organic products as well as products the chain describes as "all natural."Discount grocery retailer Aldi Inc. has taken its house brand — SimplyNature — nationwide in response to consumer demands for organic and "all natural" foods, including fresh produce.
The Batavia, Ill.-based chain has offered organic produce from various suppliers for years, but for the New Year the company said its SimplyNature brand is now available in all of its stores, according to a Jan. 2 news release.
SimplyNature organic baby spinach and organic spring mix are the first two fresh produce products to carry the Aldi organic brand. They are packaged in 5-ounce clamshells with a suggested retail price of $2.49. The retailer will continue to offer other organic produce under different labels, according to the news release.
“Organic produce items currently featured include bananas, apples, tomatoes, baby carrots and salad mixes,” according to the release. The chain’s stores carry about 70 fresh produce items total, but Aldi officials said in the release that they plan to continue to add items.
The addition of the in-house organic brand is part of Aldi’s expansion drive. In late December Aldi officials unveiled a five-year plan to add 650 stores in the U.S. There are currently about 1,300 Aldi stores in 32 states from Kansas to the East Coast.