It’s part of the Salinas, Calif.-based grower-shipper’s annual Summer Slaw Spectacular promotion, which also includes a new seasonal tray for fresh vegetables.
The tray’s graphics have a Summer Fun theme and will be available in the U.S. and Canada in 18- and 40-ounce sizes from the end of May through August.
“This is one of Mann’s most successful promotions historically, with more than 200,000 impressions delivered over the peak slaw season and Fourth of July holiday,” Kim St. George, director of marketing and innovation, said in a news release. “We are expecting double-digit redemption nearing 20%.”
“Our tray business is strong and we want to continue to offer our retail partners occasion-based products that generate incremental sales, as well as in-and-out opportunities,” St George said.