The likelihood of a cauliflower purchase remained the same as last year, with 39% of shoppers saying they bought the vegetable in the past 12 months.
Fresh Express plans to launch a Shredded Broccoli and Cauliflower salad Aug. 21.
A new packaging film from BrimaPack that promises to increase shelf life for broccoli and cauliflower and reduce shrink for retailers by up to 50% is scheduled to be featured at the United Fresh Produce Association show June 10-13 in Chicago.
A three-day heat wave that passed through Salinas, Calif., is expected to hurt yields for lettuce, mixed leaf, broccoli and cauliflower.
SALINAS, Calif. — The cauliflower market heated up at the start of Salinas Valley’s spring production and Colorful Harvest LLC volumes were back up to speed after a brief slowdown.
SALINAS, Calif. — Salinas Valley growers have taken some long-awaited comfort and profits since Yuma, Ariz., vegetable production ended in late March. Back home, they were greeted by rising prices on lettuce, cauliflower and broccoli.More Packer Stories for Cauliflower
Market Scope - Cauliflower — F.o.b.s as of Aug. 18
ALL CALIFORNIA DISTRICTS — Shipments (70-62-69) —
SALINAS-WATSONVILLE, CALIF. — Movement expected about the same as the 45 units shipped the week of Aug. 11. Trading moderate. Prices 12s generally unchanged, others slightly higher. Cartons film-wrapped white 12s mostly $8.50-10, 9s mostly $8-9.25, 16s mostly $7.45-9.25. Quality variable.
SANTA MARIA, CALIF. — Movement expected about the same as the 24 units shipped the week of Aug. 11. Trading early fairly active, late moderate. Prices 12s generally unchanged, others higher. Cartons film-wrapped white 12s mostly $9-10.50, 9s and 16s mostly $9-9.25. Quality generally good.
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- From the show floor: Midwest Produce Expo 2014 booths 2
- From the show floor: Midwest Produce Expo 2014 booths 4
- From the show floor: Midwest Produce Expo 2014 booths 3