The likelihood of a cauliflower purchase remained the same as last year, with 39% of shoppers saying they bought the vegetable in the past 12 months.
SALINAS, Calif. — Salinas Valley growers have taken some long-awaited comfort and profits since Yuma, Ariz., vegetable production ended in late March. Back home, they were greeted by rising prices on lettuce, cauliflower and broccoli.
As vegetables started the spring transition out of desert growing regions, a modest bump in broccoli and cauliflower prices was expected. But overlapping production areas will keep volumes high on most items through March and into early April.
Cauliflower has been the best news of late for Arizona and California vegetable growers, who enjoy a relatively strong market that will go at least through the end of January.
The end of the holidays and the recovery of lettuce and other items from early December freezes left grower-shippers yearning for increased demand on desert vegetable crops.
Vegetable volumes out of the California and Arizona deserts are returning to normal after freezes in the first half of December.More Packer Stories for Cauliflower
Market Scope - Cauliflower — F.o.b.s as of April 14
ALL CALIFORNIA DISTRICTS — Shipments (89-95-89) —
SALINAS-WATSONVILLE, CALIF. — Movement expected to increase seasonally above the 69 units shipped the week of April 7. Trading early moderate, late very active. Prices much higher. Cartons film-wrapped white 12s mostly $19.45-20.55, 9s mostly $18.45-19.50, 16s $17.45-18.55. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.
SANTA MARIA, CALIF. — Movement expected to decrease below the 20 units shipped the week of April 7. Trading early fairly active, late very active. Supplies very light. Prices much higher. Cartons film-wrapped white 12s $17.75-21. Quality variable. Most present shipments from prior bookings and/or previous commitments at lower prices.
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