The likelihood of a cauliflower purchase remained the same as last year, with 39% of shoppers saying they bought the vegetable in the past 12 months.
Cauliflower has been the best news of late for Arizona and California vegetable growers, who enjoy a relatively strong market that will go at least through the end of January.
The end of the holidays and the recovery of lettuce and other items from early December freezes left grower-shippers yearning for increased demand on desert vegetable crops.
Vegetable volumes out of the California and Arizona deserts are returning to normal after freezes in the first half of December.
Frost is slowing vegetable harvests in the Arizona desert, and if cold temperatures continue, yields could fall, grower-shippers said.
NEW ORLEANS — The information collected as part of the Produce Traceability Initiative is much more than a bunch of numbers that can be used to trace a product to its source in case of a recall.More Packer Stories for Cauliflower
Market Scope - Cauliflower – F.o.b.s as of March 3
ALL CALIFORNIA DISTRICTS — Shipments (48-63-61) —
SANTA MARIA, CALIF. — Movement expected about the same as the 26 units shipped the week of Feb. 24. Trading early moderate, late active. Prices higher. Cartons film-wrapped white 9s and 12s $10-11.25, 16s mostly $8.25-10. Quality variable.
IMPERIAL AND COACHELLA VALLEYS, CALIF. — Movement expected to decrease seasonally below the 25 units shipped the week of Feb. 24. Trading moderate. Prices higher. Cartons film-wrapped white 12s mostly $10.50-11.50, 9s mostly $9.50-10.50, 16s mostly $9.50-10. Quality generally good.
SALINAS-WATSONVILLE, CALIF. — Movement expected to increase seasonally above the 10 units shipped the week of Feb. 24. Supplies expected to remain light until the week of March 10, when most shippers expected to be fully underway. Quality generally good. Most present shipments from prior bookings and/or previous commitments. The first f.o.b. report was expected to be issued the week of March 10.
WESTERN ARIZONA — Shipments (50-61-43) — Movement expected about the same. Trading early moderate, late fairly active. Prices higher. Cartons film-wrapped white 12s mostly $11.25-12.55, 9s mostly $10.35-10.55, 16s mostly $8.25-9.55. Quality variable.