Celery is a consistent performer, with more than 6 in 10 shoppers picking up the stalks in the past year. The likelihood of purchase was even with last year.
A week of storms that swept through California in mid-December came nowhere close to ending the state’s drought. But with continued warm weather forecast, conditions are ripe for rapid crop growth — and possible winter supply gaps.
A storm that prompted flash flood watches up and down the California coast Dec. 11 is expected to cause some damage to broccoli and cauliflower, but the biggest rains fell mostly to the north of growing regions.
Retail buyers hoping for some price relief on celery and cauliflower may have to wait a few more weeks.
Beachside Produce LLC expects strong winter holiday demand for two of its top vegetables.
Buyers should expect light volume during the early part of Florida’s fall cabbage harvesting while the lettuce and celery crops should be typical crops.More Packer Stories for Celery
Market Scope - Celery — F.o.b.s as of Dec. 8
ALL CALIFORNIA DISTRICTS — Shipments (418-268-323) —
OXNARD DISTRICT, CALIF. — Movement expected about the same as the 267 units shipped the week of Dec. 1. Trading 2-2½ dozen active, others fairly active. Prices higher. Cartons 2 dozen mostly $20.75-21.25, 2½ dozen mostly $20.65-21.50, 3 dozen mostly $18.45-20.45, 4 dozen mostly $18.45-21.50; hearts film bags 18s mostly $22.45-22.85. Quality generally good.
SANTA MARIA, CALIF. — Movement expected to decrease slightly below the 39 units shipped the week of Dec. 1. Trading early moderate, late active. Prices higher. Cartons 2-2½ dozen mostly $20-20.85, 3 dozen mostly $18-20; hearts film bags 18s mostly $23-24.56. Quality generally good.
COACHELLA VALLEY AND WESTERN ARIZONA — Shipments (CA 0-9-13, AZ 1-3-8) — Movement expected to increase seasonally. Supplies in too few hands to establish a market. Quality generally good. The first f.o.b. report was expected to be issued the week of Dec. 15.
SOUTH FLORIDA — Shipments (0-0-0) — Light harvest expected to start by Dec. 18. Expect sufficient volume for first f.o.b. by Dec. 18.