More than half of all shoppers purchased sweet corn in the past year, although the likelihood of purchase fell four percentage points from Fresh Trends 2012. Affluence and age were clear factors in corn purchases. The likelihood of purchase increased according to income for the fifth straight year, and the older a consumer the more likely they were to buy corn.
The spring crop of vegetables and melons out of California’s Coachella and Imperial valleys may be a brief one, but growers expect to ship a wide range of good-quality products before temperatures approach the triple-digit range.
Growers in California’s Imperial Valley hope to have a good crop this spring, despite enduring a period of sustained winds that reached 50 miles per hour in early April.
BELLE GLADE, Fla. — After recovering from a freeze, Florida sweet corn grower-shippers are entering peak spring production.
WEST PALM BEACH, Fla. — In the height of harvest, south Florida celebrated its corn heritage at the 13th Sweet Corn Fiesta.
Buyers should expect light volume of Florida spring sweet corn until much later in the deal.
CENTRAL FLORIDA — Shipments (313-408-388) — Movements expected to remain about the same. Trading moderate. Prices generally unchanged. Includes palletizing and cooling. Wirebound crates 4-4½ dozen yellow $9.45-9.95, white $9.45-9.95, bicolor $9.45-9.95. Quality generally good.
IMPERIAL AND COACHELLA VALLEYS, CALIF. — Shipments (145-208-263) — Movement expected about the same. Trading white fairly slow, others moderate. Prices white slightly lower, bicolor higher, yellow generally unchanged. Carton 4 dozen minimum white mostly $8.50-9.95, yellow $8.95-10.95, bicolor mostly $10.95. Quality variable. Most present shipments from prior bookings and/or previous commitments.