More than half of all shoppers purchased sweet corn in the past year, although the likelihood of purchase fell four percentage points from Fresh Trends 2012. Affluence and age were clear factors in corn purchases. The likelihood of purchase increased according to income for the fifth straight year, and the older a consumer the more likely they were to buy corn.
Florida grower-shippers are enjoying brisk movement of high-quality sweet corn and beans.
Helping retailers reduce shrink and providing consumers with added value are the two driving forces behind new Green Giant sweet corn packs this season from Pioneer Growers.
Two commodity festivals are designed to help familiarize the Sunshine State’s residents about the importance of blueberries and sweet corn.
Florida’s sweet corn grower-shippers are expanding a television campaign to promote their products outside of the Sunshine State.
From mid-April through early May, the Florida Department of Agriculture and Consumer Services plans to air more Fresh from Florida TV commercials in Florida and select U.S. markets.More Packer Stories for Corn
Market Scope - Corn — F.o.b.s as of April 14
CENTRAL AND SOUTH FLORIDA DISTRICTS — Shipments (133-184-353) — Movement expected to remain about the same. Trading moderate. Prices generally unchanged. Includes palletizing and cooling. Wirebound crates 4-4½ dozen yellow $9.95, white $9.95, bicolor $9.95. Quality generally good.
IMPERIAL AND COACHELLA VALLEYS, CALIF. — Shipments (0-45-86) — Movement expected to increase seasonally. Trading active at much lower prices. Prices much lower. Unofficial prices cartons 4 dozen minimum white, yellow and bicolor $14.95. Quality generally good. Prices from trade sources. No f.o.b. report issued as of April 14.
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