Fresh Express, Nestle mix fresh with frozen

03/22/2013 01:15:00 PM
Mike Hornick

Lean Cuisine Salad AdditionsCourtesy Nestle USANestle USA is backing the launch of its four-product line of Lean Cuisine Salad Additions in a joint promotion with Fresh Express.

Salad Additions come with a steam pouch and include grilled chicken plus such items as broccoli, carrots, asparagus or peppers. Other vegetables and fruits are included. The packages, available at retail in the frozen section, have dressings and toppings.

The four varieties:

  • Asian-style chicken salad with sesame ginger vinaigrette;
  • Southwest-style chicken salad with chipotle ranch dressing;
  • Cranberry and chicken salad with raspberry cabernet vinaigrette; and
  • Bistro chicken salad with sweet and tangy vinaigrette with bacon.

Each has 350 calories or less, according to a news release.

On its website and social media, Nestle USA recommends pairing each Lean Cuisine product ith a different Fresh Express salad mix. The company is promoting Fresh Express’ hearts of romaine, sweet butter lettuce and baby spinach.

Fresh Express baby spinachThe promotion also appears on the Fresh Express website.

“We know that Lean Cuisine consumers have lettuce in their fridge, but they may not have the other ingredients or the time to make … a satisfying salad,” Mike Niethammer, the brand’s director of marketing, said in the release.

Combining frozen and fresh products offers consumers convenience and nutritional value, Bob Stallman, director of marketing and global licensing at Chiquita Brands International, said in the release. Fresh Express is a subsidiary of Chiquita.

Nestle USA is promoting both companies’ products on social media sites including Facebook, Twitter, Tumblr, Instagram and Pinterest. Fresh Express is using Facebook, Twitter and Pinterest.



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