Garlic: Sales infusion - The Packer

Garlic: Sales infusion

11/02/2012 03:47:00 PM
Pamela Riemenschneider

“There is definitely a difference between the West Coast, Midwest and East Coast philosophies when it comes to merchandising,” he says. “Most of the conventional markets in the Midwest and East Coast sell their melons by the each, whereas the West Coast companies continue to sell them by the pound.”

Most stores Okamoto works with sell their fresh garlic by the each, he says.

“You do see most of them selling for three for 99 cents or two for $1,” he says. “This is a great marketing decision to try to encourage the customer to buy two or three cloves of fresh garlic instead of one.”

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