Earthbound rolls out Kale Italia - The Packer

Earthbound rolls out Kale Italia

07/29/2014 12:02:00 PM
Mike Hornick

Courtesy Earthbound FarmEarthbound Farm has launched organic Kale Italia — a blend of baby kale, arugula and radicchio — in a 5-ounce clamshell.

The latest addition to the San Juan Bautista, Calif.-based organic grower-shipper’s Deep Green Blends line is shipping with a suggested retail price of $4.99.

“Baby kale is so versatile that it satisfies that desire for an all-purpose green that works in smoothies, cooked recipes, and salads equally,” Nathalie Fontanilla, vice president of product innovation, said in a news release. “And combined with the Italian greens in this blend, we think consumers will rave about Kale Italia.”

Point-of-sale material is available and a marketing campaign in Earthbound Farm’s digital and social media channels is planned.

In the past year, Earthbound’s existing kale-based blends in the line — Kale, Power and Zen — have grown to volume levels comparable to salad items like arugula, baby romaine and washed romaine heart leaves, according to the company.

Kale Italia comes in modified atmosphere packaging.

It’s lighter than the other Deep Green Blends but retains crunch, according to the company, and anticipated uses include with pastas, risottos and sautés.

Kale’s nutritional value is driving sales, Fontanilla said.



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