Greens: Super Sellers - The Packer

Greens: Super Sellers

03/01/2013 03:41:00 PM
Susie Cable

“We’re all eating more super greens, but red and green leaf lettuces are good choices, too, and they are healthy for the body,” she says. “We don’t need to set those aside.”

In January, Tanimura & Antle announced its Artisan Lettuce was certified as a heart-healthy food by the American Heart Association. Clamshells of Artisan Lettuce can now sport the association’s Heart-Check mark.

McClean says adding the Heart-Check mark to the Artisan Lettuce packages will help consumers more quickly identify it as a healthful choice.

To be certified, a product must meet association guidelines for fat, cholesterol, sodium and nutrient content. McClean says in addition to being low in fat, sodium and calories, an 85-gram serving of Artisan Lettuce contains 45% of the daily value of vitamin A. Tanimura & Antle’s whole petite heads of three varieties of red and green lettuces are field packed and sold in four- and six-count clamshells.

Other lettuces, including romaine hearts, boston lettuce and Artisan romaine lettuce could meet the Heart-Check requirements, but Tanimura & Antle chose to highlight its Artisan Lettuce, McClean says.

“We have strong distribution on Artisan Lettuce,” she says. “We chose this one because it’s unique to Tanimura & Antle.”

McClean says Tanimura & Antle plans to promote the nutritional value of its Artisan Lettuce and other products.

Customers are demanding more choices, not only in “super greens,” but in lettuces. It is in response to customer requests for washed whole-leaf butter lettuce, that Earthbound Farm has a new organic Butter Lettuce Blend with red and green butter lettuces, Cabaluna says. Earthbound also markets washed mature-leaf romaine and heirloom lettuces.

Cabaluna says she sees a renewed consumer interest in butter lettuces.

“It’s a really nice lettuce that has a lot of culinary appeal,” she says.

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