Greens: Super Sellers - The Packer

Greens: Super Sellers

03/01/2013 03:41:00 PM
Susie Cable

“It is so delicious,” Cabaluna says. “It’s a really nice blend of flavors.”

She says she thinks Zen Blend, which is part of Earthbound’s Power Greens line, is one of the company’s most exciting new products.

“Without a doubt, customers are looking for new exciting varieties from retailers,” says Ernst Van Eeghen, director of marketing and product development for Church Bros. LLC, Salinas, Calif.

They like to see things they haven’t seen before, such as Church Bros.’s new Tuscan-label heirloom red spinach variety,  which it plans to offer retailers this spring, Van Eeghen says. The company has been shipping limited quantities of the product to foodservice customers.

Van Eeghen says the heirloom red spinach’s leaf is entirely red, which sets it apart from other varieties that have only the red veins. The Tuscan red spinach also is available in a blend with green spinach.

Church Bros. is marketing to its foodservice customers a new traditional-style Tuscan salad blend of baby black kale, baby scarlet kale and baby wild arugula. The product is initially available in 1-pound foodservice bags, but retail packs are expected by summer. Van Eeghen says the blend of Italian greens is good for salads and for cooking. The baby scarlet kale with its frilly red leaves is particularly attractive on a plate, he says.

Many other shippers offer retail salad blends and kits containing kale and other greens. Apio Inc., Guadalupe, Calif., last year introduced the Eat Smart sweet kale vegetable salad kit. The 12-ounce salad retails for $3.99, says Ericka Horn, marketing specialist. Ingredients include broccoli, brussels sprouts, cabbage, kale, chicory, dried cranberries, roasted pumpkin seeds and poppyseed dressing.

Oxnard, Calif.-based San Miguel Produce Inc. added salads to its product line in late 2012. EnerCHI Salad (traditional Asian and leafy greens), IRONman Greens Salad (spinach and beet greens) and SuperKALE Salad Slaw (shredded seasonal kales and carrots) are packed in 7-ounce clamshells with salad dressing, and 8-ounce and 16-ounce clamshells without dressing. Organic salads are available.

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