This king of salad vegetables is popular across the board. At least 50% of consumers in every demographic group bought lettuce in the past year, with the exception of single shoppers. Consumers with three or more children at home comprised the group most likely to buy lettuce overall.
Recent research on a citric acid-based food wash developed nine years ago for a California olive and almond grower showed the product can provide a chemical-free alternative to traditional additives for fresh produce wash water.
Vegetable volumes out of the California and Arizona deserts are returning to normal after freezes in the first half of December.
Windset Farms, a Delta, British Columbia-based greenhouse vegetable grower and marketer, has added to two industry veterans to its sales staff.
Braga Ranch and ASA Organics began marketing their vegetables this fall under three new labels.
Frost is slowing vegetable harvests in the Arizona desert, and if cold temperatures continue, yields could fall, grower-shippers said.More Packer Stories for Lettuce
Market Scope - Lettuce, other — F.o.b.s as of Dec. 9
WESTERN ARIZONA — Shipments (43-58-78) — Movement expected about the same. Trading early moderate, late slow. Prices boston lower, others slightly lower. Cartons 24s green leaf mostly $6.35-6.75, red leaf mostly $6.25-6.65, boston (supplies very light) mostly $8.25-9.55. Quality variable.
ALL CALIFORNIA DISTRICTS — Shipments (29-11-22) —
IMPERIAL, COACHELLA AND PALO VERDE VALLEYS, CALIF. — Movement expected to increase seasonally above the 15 units shipped the week of Dec. 2. Trading fairly slow. Prices boston higher because of light supplies, green and red leaf generally unchanged. Cartons 24s green leaf and red leaf mostly $6.50-8.95, boston (supplies light) mostly $9.95-10.95. Quality generally good.
OXNARD DISTRICT, CALIF. — Movement expected about the same as the 5 units shipped the week of Dec. 2. Trading moderate. Prices green leaf higher, red leaf generally unchanged. Cartons 24s green leaf mostly $6.75, red leaf $6.75. Quality generally good.