This king of salad vegetables is popular across the board. At least 50% of consumers in every demographic group bought lettuce in the past year, with the exception of single shoppers. Consumers with three or more children at home comprised the group most likely to buy lettuce overall.
SALINAS, Calif. — Salinas Valley growers have taken some long-awaited comfort and profits since Yuma, Ariz., vegetable production ended in late March. Back home, they were greeted by rising prices on lettuce, cauliflower and broccoli.
(UPDATED) Avocados and lettuce may see the biggest produce price increases this year because of drought conditions in California, one economist believes.
Hollandia Produce LLC has received superfood certification for some of its products.
Lettuce markets should tick up as lighter volumes are expected early in the Huron, Santa Maria and Salinas deals.
Dole salads have earned a pair of honors in the American Package Design Award competition and from Parents magazine.More Packer Stories for Lettuce
Market Scope - Lettuce, other — F.o.b.s as of April 21
ALL CALIFORNIA DISTRICTS — Shipments (48-63-62) —
SALINAS-WATSONVILLE, CALIF. — Movement expected about the same as the 53 units shipped the week of April 14. Trading early fairly active, late fairly slow. Prices green leaf lower, others slightly lower. Cartons 24s green leaf and red leaf mostly $9.25-10.45, boston mostly $10.45-12.61. Quality variable.
SANTA MARIA, CALIF. — Movement expected to increase slightly above the 4 units shipped the week of April 14. Trading moderate. Prices green leaf slightly lower. Cartons 24s green leaf $9.75-11.50, red leaf $10.25-11.50. Quality generally good.
OXNARD DISTRICT, CALIF. — Movement expected to decrease below the 3 units shipped the week of April 14. Trading moderate. Prices lower. Cartons 24s green leaf $8.75-9.75, red leaf $8.75-10.75. Quality generally good.
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