This king of salad vegetables is popular across the board. At least 50% of consumers in every demographic group bought lettuce in the past year, with the exception of single shoppers. Consumers with three or more children at home comprised the group most likely to buy lettuce overall.
Lettuce prices rose sharply in the last 10 days of October as Salinas, Calif., grower-shippers battled weather-related shortages of iceberg and romaine with their transitions to desert growing regions still a few weeks away.
BELLE GLADE, Fla. — TKM Bengard Farms LLC, one of the East Coast’s biggest fresh-cut lettuce suppliers, is increasing its presence in the fresh market.
Will the Salinas Valley vegetable deal go out with a bang or a whimper?
ANAHEIM, Calif. — As the Produce Marketing Association’s Fresh Summit drew to a close, Coastline Family Farms representatives had already hit the road for Atlanta and the Academy of Nutrition and Dietetics Food and Nutrition Conference and Expo. It ran Oct. 19-22.
State Garden Co. Inc., is expanding its salads line.More Packer Stories for Lettuce
Market Scope - Lettuce, other — F.o.b.s as of Oct. 27
ALL CALIFORNIA DISTRICTS — Shipments (56-57-60) —
SALINAS-WATSONVILLE, CALIF. — Movement expected about the same as the 51 units shipped the week of Oct. 20. Trading boston fairly active, others moderate. Prices boston higher, others slightly higher. Cartons 24s green leaf mostly $8.25-9.95, red leaf mostly $7.35-8.50, boston mostly $11.95-13.45. Quality generally good.
SANTA MARIA, CALIF. — Movement expected about the same as the 5 units shipped the week of Oct. 20. Trading green leaf active, red leaf moderate. Prices higher. Cartons 24s green leaf $8.35-10.50, red leaf $7.35-9. Quality variable.
OXNARD DISTRICT, CALIF. — Movement expected about the same as the 4 units shipped the week of Oct. 20. Trading fairly active. Prices higher. Cartons 24s green leaf mostly $7.75-8.95, red leaf $8.75-9.95. Quality variable.