This king of salad vegetables is popular across the board. At least 50% of consumers in every demographic group bought lettuce in the past year, with the exception of single shoppers. Consumers with three or more children at home comprised the group most likely to buy lettuce overall.
The Food Drug Administration has rebuffed consumer groups, stating that lettuce and spinach may be irradiated to eliminate pathogens and extend shelf life.
Norway-based Tomra Sorting Solutions is targeting U.S. lettuce growers and processors with technology featuring laser sorting based on chlorophyll content, plus foreign material detection.
New York-based BrightFarms Inc. has entered into its 11th partnership with a grocery retailer, with Landover, Md.-based Giant Food LLC to supply year-round produce to its Washington, D.C., stores.
Tanimura & Antle plans to sponsor a salad bar and plant-a-pot interactive booth at Yuma Lettuce Days March 1-2.
LAS VEGAS — At 89-years-young, the Snoboy brand is relaunching into the retail marketplace, focusing on independent grocers with initial offerings of fresh fruits and vegetables.More Packer Stories for Lettuce
Market Scope - Lettuce, romaine – F.o.b.s as of March 3
WESTERN ARIZONA — Shipments (318-353-360) — Movement expected about the same. Trading 24s active, hearts moderate. Prices 24s much higher, hearts generally unchanged. Cartons 24s mostly $7.50-9.61; hearts in 12 3-count packages mostly $7.50-8.56, film-lined 48s mostly $8.56-9.50. Quality generally good.
ALL CALIFORNIA DISTRICTS — Shipments (72-77-75) —
IMPERIAL AND COACHELLA VALLEYS, CALIF. — Movement expected to decrease seasonally below the 67 units shipped the week of Feb. 24. Trading 24s very active, hearts moderate. Prices 24s much higher, hearts generally unchanged. Cartons 24s mostly $8.50-10; hearts in 12 3-count packages mostly $8-9.50. Quality variable.
OXNARD DISTRICT, CALIF. — Movement expected about the same as the 8 units shipped the week of Feb. 24. Trading early fairly slow, late active. Prices higher. Cartons 24s $8.75. Quality generally good. Some harvesting curtailed by rain and wet fields.
CENTRAL SAN JOAQUIN VALLEY, CALIF. — Harvest expected to begin late in the week of March 10, with most shippers expecting to be underway the week of March 17. Quality expected to be generally good. Supplies expected to be in few hands. FIRST REPORT.