This king of salad vegetables is popular across the board. At least 50% of consumers in every demographic group bought lettuce in the past year, with the exception of single shoppers. Consumers with three or more children at home comprised the group most likely to buy lettuce overall.
Avocados and lettuce may see the biggest produce price increases this year because of drought conditions in California, one economist believes.
Hollandia Produce LLC has received superfood certification for some of its products.
Lettuce markets should tick up as lighter volumes are expected early in the Huron, Santa Maria and Salinas deals.
Dole salads have earned a pair of honors in the American Package Design Award competition and from Parents magazine.
Competing greenhouse growers in British Columbia joined forces to promote locally grown vegetables at BC Veggie Day.More Packer Stories for Lettuce
Market Scope - Lettuce, other — F.o.b.s as of April 7
ALL CALIFORNIA DISTRICTS — Shipments (25-42-48) —
SALINAS-WATSONVILLE, CALIF. — Movement expected to increase seasonally above the 24 units shipped the week of March 31. Trading active. Prices higher. Cartons 24s green leaf mostly $9.50-11.45, red leaf mostly $8.65-10.56, boston mostly $10.50-12.61. Quality generally good.
CENTRAL SAN JOAQUIN VALLEY, CALIF. — Movement expected to decrease below the 17 units shipped the week of March 31 as some shippers are finished for the season. Trading active. Prices much higher. Cartons 24s green leaf and red leaf mostly $8.55-9.98. Quality generally good.
OXNARD DISTRICT, CALIF. — Movement expected about the same as the 4 units shipped the week of March 31. Trading early moderate, late active. Prices much higher. Cartons 24s green leaf $9.75-10.75, red leaf $9.75. Quality generally good.
SANTA MARIA, CALIF. — Movement expected to increase above the 3 unit shipped the week of March 31. Trading active. Prices cartons 24s green leaf and red leaf mostly $10.55-11. Quality generally good.
WESTERN ARIZONA — Shipments (87-51-26) — Movement expected to decrease sharply as most shippers are finished for the season. Supplies insufficient and in too few hands to establish a market. Quality variable. Lighter shipments were expected to continue through April 12. LAST REPORT.
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