This king of salad vegetables is popular across the board. At least 50% of consumers in every demographic group bought lettuce in the past year, with the exception of single shoppers. Consumers with three or more children at home comprised the group most likely to buy lettuce overall.
A new integrated sorting system from Key Technology can increase belt speeds for fresh spinach and other leafy greens by 30% while removing foreign material and wilted product with a false reject rate of less than 1%.
Buyers should expect light volume during the early part of Florida’s fall cabbage harvesting while the lettuce and celery crops should be typical crops.
More than 20,000 people took Earthbound Farm’s Salad Signs personality quiz that was part of the San Juan Bautista, Calif.-based organic grower-shippers’ 30th birthday activities.
Lettuce prices rose sharply in the last 10 days of October as Salinas, Calif., grower-shippers battled weather-related shortages of iceberg and romaine with their transitions to desert growing regions still a few weeks away.
BELLE GLADE, Fla. — TKM Bengard Farms LLC, one of the East Coast’s biggest fresh-cut lettuce suppliers, is increasing its presence in the fresh market.More Packer Stories for Lettuce
Market Scope - Lettuce, other — F.o.b.s as of Nov. 17
WESTERN ARIZONA — Shipments (3-12-42) — Movement expected to increase seasonally. Trading fairly active. Prices green leaf slightly higher, others generally unchanged. Cartons 24s green leaf mostly $13.50-14.55, red leaf mostly $12.45-13.50, boston mostly $14.50-15.61. Quality variable.
ALL CALIFORNIA DISTRICTS — Shipments (60-57-39) —
SALINAS-WATSONVILLE, CALIF. — Movement expected to decrease below the 18 units shipped the week of Nov. 10. Trading fairly active. Prices red higher, boston slightly higher, green generally unchanged. Cartons 24s green leaf mostly $13.50-14.55, red leaf mostly $12.55-14.55, boston mostly $13.50-15.61. Quality variable.
OXNARD DISTRICT, CALIF. — Movement expected about the same as the 5 units shipped the week of Nov. 10. Trading early active, late moderate. Prices green leaf higher, red leaf lower. Cartons 24s green leaf $12.75-14.95, red leaf $11.75-12.95. Quality variable.
IMPERIAL AND COACHELLA VALLEYS, CALIF. — Shipments (0-0-1) — Movement in Coachella Valley expected to increase seasonally. Harvest in Imperial Valley was expected to begin the week of Nov. 17, although most shippers expected to start the week of Nov. 24. Palo Verde Valley shippers expect to begin the week of Dec. 1. Quality generally good.
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