This king of salad vegetables is popular across the board. At least 50% of consumers in every demographic group bought lettuce in the past year, with the exception of single shoppers. Consumers with three or more children at home comprised the group most likely to buy lettuce overall.
Chiquita Brands International has named Craig Stephen senior vice president of sales and marketing for Fresh Express.
The Produce Mom has joined forces with Soledad, Calif.-based Braga Fresh Family Farms.
The California Leafy Greens Marketing Agreement has redesigned its website.
Pure Bioscience Inc. is seeking government approval for its Silver Dihydrogen Citrate as a produce processing aid as a direct food contact substance after testing showed it can reduce salmonella, listeria and E. coli on leafy greens.
Coastline Family Farms is launching a line of leaf and romaine lettuces under the Nutraleaf Burgundy brand, named for their color and nutritional qualities.More Packer Stories for Lettuce
Market Scope - Lettuce, other — F.o.b.s as of Oct. 20
ALL CALIFORNIA DISTRICTS — Shipments (55-56-57) —
SALINAS-WATSONVILLE, CALIF. — Movement expected about the same as the 49 units shipped the week of Oct. 13. Trading boston fairly active, others moderate. Prices boston higher, others slightly higher. Cartons 24s green leaf mostly $7.35-9.50, red leaf mostly $6.65-8.55, boston mostly $10.50-11.64. Quality generally good.
SANTA MARIA, CALIF. — Movement expected about the same as the 5 units shipped the week of Oct. 13. Trading moderate. Prices red leaf higher, green leaf generally unchanged. Cartons 24s green leaf mostly $7.85-9, red leaf mostly $7-8. Quality variable.
OXNARD DISTRICT, CALIF. — Movement expected about the same as the 3 units shipped the week of Oct. 13. Trading red leaf moderate, green leaf fairly slow. Prices red leaf higher, green leaf generally unchanged. Cartons 24s green leaf $6.75-8.95, red leaf mostly $8.75. Quality variable.