Mushrooms were on the move this year, as nearly half of all Americans put the spongy vegetable into their cart. The fungi climbed from the No. 15 vegetable last year to the No. 12 veggie in Fresh Trends 2013, and the likelihood of a mushroom purchase inched up one percentage point from last year.


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Packer Stories

American Mushroom Institute adds executive director


The American Mushroom Institute has named its first-ever executive director.

Monterey Mushrooms names VP of sales, marketing


On Nov. 10, Mike O’Brien joins Monterey Mushrooms Inc. as vice president of sales and marketing.

Mushroom Council marketer promoted


The San Jose-based Mushroom Council has promoted Kathleen Preis to marketing manager.

Mushroom Council pushes ‘blendability’ for 2015


The Mushroom Council plans a new marketing approach for 2015 with a “market activation strategy” focused on how mushrooms can make everything better because of their “blendability.”

Mushroom sales grow, but production challenges loom


The U.S. mushroom industry is on pace for huge growth this year, but it also faces production challenges.

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