Mushrooms were on the move this year, as nearly half of all Americans put the spongy vegetable into their cart. The fungi climbed from the No. 15 vegetable last year to the No. 12 veggie in Fresh Trends 2013, and the likelihood of a mushroom purchase inched up one percentage point from last year.
As it prepares to celebrate its 90th anniversary, Basciani Mushroom Farms, Avondale, Pa., is diversifying, adding blueberries to its offerings.
Fresh produce companies work hard to get their products onto restaurant menus.
The Mushroom Council, San Jose, Calif., has set its sights on the foodservice industry this winter, where restaurants, distributors and even colleges and universities are promoting the taste and nutrition benefits of mushrooms, said Kathleen Preis, marketing coordinator.
Avondale, Pa.-based To-Jo Fresh Mushrooms Inc. has partnered with Atlanta-based Farm Star Living to increase consumer and social media engagement.
Look for innovative mushroom displays encouraging consumers to “Swap It or Top It” through the end of June in the Mushroom Council’s inaugural retail display contest.More Packer Stories for Mushrooms
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