Mushrooms were on the move this year, as nearly half of all Americans put the spongy vegetable into their cart. The fungi climbed from the No. 15 vegetable last year to the No. 12 veggie in Fresh Trends 2013, and the likelihood of a mushroom purchase inched up one percentage point from last year.
Sales and volumes of U.S.-grown mushrooms both increased in the 2013-14 season.
A number of mushroom grower-shippers are making significant strides toward sustainable and recyclable packaging.
Summer can be a great time for mushroom sales, grower-shippers say.
Michael Richmond, who is new to the industry, has been hired as sales support at Champ’s Mushrooms, Aldergrove, British Columbia, said Rick Watters, sales and marketing manager. Richmond will work in several areas of the plant and will fill in for Watters as needed.
Retailers are finding that a key to success in the mushroom category is merchandising more than just your basic white or brown varieties.More Packer Stories for Mushrooms