Organic mushroom growth starts to pick up, marketers say

10/14/2011 10:29:00 AM
Ryan Kane

“Organic, like specialties, is fairly small,” Minor said. “It’s certainly important to a segment of the population. We look at the (NASS) report. Year after year, it appears we produce more organic mushrooms than are bought, as such. The industry is committed to that, but we’re waiting for the demand to catch up with our supply.”

Sales are bound to improve as economic problems wane, said Paul Frederic, vice president of sales and marketing with Avondale, Pa.-based To-Jo Mushrooms.

“I think during the downturn, sales were somewhat flat, but I think that was a reflection of the fact that consumers were more cost-conscious,” he said. “But we are seeing a return to more growth there, if not as much as we’ve seen in the past.”

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