Retailers expand mushroom sections, varieties

01/11/2013 10:34:00 AM
Tom Burfield

Most shoppers like to select their own mushrooms from bulk bins at Market of Choice. Only 10% to 20% of mushrooms there are packaged.

Versteeg merchandises mushrooms with fresh herbs, “because foodies are into fresh cooking,” he said.

Red Apple shoppers use mushrooms in a number of ways, Prim said, including in stir fries, on burgers and in myriad recipes.

Prim merchandises loose, cut and sliced mushrooms in a 3-foot by 4-foot section. About 30% are packaged.

Plain brown mushrooms and plain white ones are priced the same, but other varieties, like chanterelles and portabellas, are priced separately.

“People don’t pay as much attention to price as quality,” Prim said.


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