Look back, look ahead to sell more produce - The Packer

Look back, look ahead to sell more produce

12/11/2009 08:38:58 AM
Larry Waterfield

There is continuing interest in this colonial period, the colonial Christmas, and there ought to be selling opportunities because fresh produce played such an important part in the festivities.  Food was an important part of the social life of the town. The layout of the town told you what was important to these early Americans.

The court house was in the center, along with the parish church and the armory for protection. At the ends of the two main streets stood the college, the governor’s mansion and the legislature, the House of Burgesses.

In between were the main street shops, including those taverns and inns that featured meals and rooms.

Thomas Jefferson may have been the leading produce man in the colonies. Not only did he introduce new kinds of grapes and start the wine industry, he helped popularize the tomato. And his experimental vegetable gardens at Monticello, the “little mountain,” were famous throughout the colonies.

Jefferson famously said the greatest service one could render was to introduce a new crop, plant or food item. He would have been famous as a food innovator even if he hadn’t been president or written the Declaration of Independence.

Even two centuries ago, people were interested in the new, the better, the more colorful or flavorful.

So whether it is yesterday’s elaborate table decorations or today’s “edible arrangements,” the possible ways to market produce are limited only by the imagination.

E-mail lww4@verizon.net

Know some creative ways to sell produce? Leave a comment and tell us your opinion.

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