Have yourself a merry fresh Christmas - The Packer

Have yourself a merry fresh Christmas

12/02/2013 11:06:00 AM
Fred Wilkinson

My mom’s been doing that as far back as I can remember, including the recent Thanksgiving meal that still has me feeling a little stuffed.

Butter and sour cream experience a slight uptick in sales (1.4 and 1.5 times,

respectively). Cross-merchandising them with potatoes is a great fit to feed demand during the holidays — or at just about anytime during the year.

To that list of cross-merchandising partners you can add bacon, which enjoys 1.2 times higher sales the week of Christmas — and happens to complement baked potatoes and the two aforementioned dairy department toppings when crumbled over a baked potato.

On the subject of meat and potatoes, the survey finds beef, pork and ham among the top-selling items with cross-promotional possibilities with potatoes, onions and other cooking vegetables.

fwilkinson@thepacker.com

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