Vidalia campaign sweet talks consumers, retailers - The Packer

Vidalia campaign sweet talks consumers, retailers

03/29/2013 05:24:00 PM
Coral Beach

Retailers can get free point-of-sale materials and additional information from their Vidalia onion suppliers, Brennan said.

Many Vidalia growers and marketers are participating in the Flavors of Summer campaign, including Bland Farms LLC, Glennville.

The company’s Vidalia onions account for almost one-fourth of the 12,600 acres certified for production this season.

Bland’s director of sales John Cameron said one reason retailers should participate in the promotions is the potential for overall sales increases.

“Retailers should keep a focus on sweet onions year round because consumers who buy sweet onions shop 28% more often and spend 32% more dollars in the store than those who purchase yellow onions,” Cameron said.

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