“This is the same principal of placing bananas in (the) cereal aisle,” Ranno said.
“This is a good way for Colorful Harvest partners and other retailers willing to explore how such displays can incrementally grow strawberry sales.”
Ranno cited research and said he expects the secondary displays to yield up to 20% increases in sales.
Flavor-Pic Tomato Co. Inc., Birmingham, Ala., is introducing convenience-sized grape tomato cups.
The 4-ounce biodegradable “Handy Candy” cups are designed to appeal to shoppers looking for convenience items, said Rick Murrah, marketing director.
“The retailers are always looking for you to do something different,” Murrah said.
“We address the packaging as a means of capturing market share.”
Murrah said Flavor-Pic is setting up U.S. and Canadian distributors to handle the convenience product, which he said should work well with healthy eating initiatives.
Pero Family Farms
Pero Family Farms, Delray Beach, Fla., is adding quick-response codes to miniature sweet pepper bags.
The codes include information on recipes for grilling, salads, side dishes and entrees, said Scott Seddon, marketing and advertising specialist.
He said the codes are affixed to 8-ounce, 1-pound and 2-pound bags.
Seddon said the upgrade follows consumer requests for recipes.
Pero began adding the codes in early March.
Walter P Rawl & Sons
Walter P Rawl & Sons Inc., Pelion, S.C., is expanding its Versatile Veggies line.
The leafy greens grower-shipper is adding 8-ounce bags of English peas, french beans, snow peas, sugar snap peas and 10-ounce bags of select stem broccoli.
The packaging promotes the products’ use in salads, baking, boiling, stir-frying and microwave preparation.
Also, Rawl & Sons is shipping organic 8-ounce clamshells of collard greens and 7-ounce clamshells of kale under the Natures Green label.
Rawl plans to increase shipments of the products in April, said Chad James, buyer and salesman.
Supreme Cuts LLC, Mahwah, N.J., is adding to its line of fresh-cut vegetables for retail and foodservice.
In November, the fresh-cut processor introduced 20-ounce plastic packs with lids holding chunks of butternut squash, rutabaga and sweet potato.
Supreme Cuts is releasing two-count 5-pound and two-count 10-pound bags of rutabaga, butternut squash and sweet potatoes and two-count 5-pound bags and 20-ounce clamshells of the autumn medley of carrots, rutabaga and butternut squash chunks.