Colored peppers lead the way at retail - The Packer

Colored peppers lead the way at retail

05/14/2013 04:05:00 PM
Jim Offner

Colors are natural merchandising allies, said Aaron Quon, greenhouse and vegetable category director with Vancouver, British Columbia-based The Oppenheimer Group.

“When produce managers take advantage of the many colors and display all the varieties and pack styles on dry rack tables, peppers can become a high performing category within the vegetable segment,” he said.

Large tables of bulk multi-colored bell peppers can inspire many consumers to use them in appetizers, stir-fry dishes and salads, while bags of multi-colored peppers offer convenience, Quon said.

“We strongly recommend that retailers avoid misting peppers to reduce shrink,” he said.

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