The tangerine-like fruit, marketed under fun names like Cuties and Ribbitz, combines seedlessness, convenience and taste. Larger volumes even come in cute cardboard mini-crates, adding to the consumer appeal.
The real test for mandarins and some of the other new items will be 5 years down the road. Will fickle consumers tire of them and jump to the latest and greatest, or will they remain loyal?
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