Innovation necessary to stay in business - The Packer

Innovation necessary to stay in business

12/14/2012 09:53:00 AM
Vicky Boyd

The tangerine-like fruit, marketed under fun names like Cuties and Ribbitz, combines seedlessness, convenience and taste. Larger volumes even come in cute cardboard mini-crates, adding to the consumer appeal.

The real test for mandarins and some of the other new items will be 5 years down the road. Will fickle consumers tire of them and jump to the latest and greatest, or will they remain loyal?

What's your take? Leave a comment and tell us your opinion.

Prev 1 2 Next All

Comments (0) Leave a comment 

e-Mail (required)


characters left

Feedback Form
Leads to Insight