Innovation necessary to stay in business

12/14/2012 09:53:00 AM
Vicky Boyd

The tangerine-like fruit, marketed under fun names like Cuties and Ribbitz, combines seedlessness, convenience and taste. Larger volumes even come in cute cardboard mini-crates, adding to the consumer appeal.

The real test for mandarins and some of the other new items will be 5 years down the road. Will fickle consumers tire of them and jump to the latest and greatest, or will they remain loyal?

vlboyd@thepacker.com

What's your take? Leave a comment and tell us your opinion.


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