“The event has proved to be a fun and interesting way for shoppers to stock up on Washington state potatoes,” Ryan Holterhoff, director of marketing and industry affairs said in an e-mail.
“We look forward to having many of Chuck’s customers enjoying the versatility and nutritional value of Washington potatoes during their upcoming meals,” he said.
Pemsler says he sees no real harm in stores competing for the largest display, as long as they are selling out the potatoes in store and not just packing them back up and shipping them to other stores. Of course, even if that were the case, it would still bring positive attention to the category.
“If nothing else, it brings notice to the category,” he said. “So it’s not a bad thing.”
Pemsler also mentioned that when it comes time for their annual display contest this year, retailers should remember that bigger isn’t always better.
“We look at varieties, creativity, point-of-sale materials, and other things in selecting a winner,” he said.