TMA+ Peritus, a marketing, design and development firm, received two ADDY Awards for its Wisconsin potato logo.
The logo, a peeled potato in the shape of the state of Wisconsin also took home the Judge’s Choice Award.
The initial concept for the icon was the idea of agency principle, Tom Marks, and was designed by art director Kurt Huber.
The logo will represent the state of Wisconsin in the American Advertising Federation District finals against the best logos from Minnesota, North Dakota and South Dakota.
TMA+ Peritus is a firm with locations in Wausau and Madison, Wis. The company has worked with companies such as McDonald’s, Honeywell, Foot Locker and Bombardier.